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Vogel Marketing Solutions provides reliable, bottom-line focused marketing consultation, backed by more than 35 years of success in all aspects of marketing planning, implementation and support. Learn more >>
The concept is as old as commerce itself, when shopkeepers would deal personally with their customers -- one-on-one. In modern business times, this concept of one-on-one marketing was advanced by Don Peppers and Martha Rogers in their 1994 book, The One to One Future. Learn more >>