Business-Minded Approach to Marketing: Vogel Marketing Solutions

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Home Why Choose Us? Email Marketing Services Free Marketing E-Newsletter Contact Mark Vogel Site Map Privacy Policy		A Business-Minded Approach to Marketing John Wanamaker reportedly once said "Half of my advertising dollars are wasted. I just don't know which half." Marketing is both an art and a science. Although my background (more than twenty years ago) was in creative services, I quickly became fascinated with the science of marketing – helping ensure that my decisions were based on a bottom-line approach, rather than creativity just for creativity’s sake. I will be a steward of your funds, and do all I can to help you attain the maximum return on your marketing investment. Today’s technology allows you to more carefully measure the return on your marketing investment. Some of the actions I may take to help you quantify response to your marketing communications include: Email Marketing: Learn more about the email tracking and analysis tools I can offer with one of the industry’s most powerful email marketing systems: Listrak. CURLs and PURLs: customized URLs and personalized URLs. Variable Data Printing: make the most of direct mail with personailized and highly-relevant correspondences -- which can push the recipient to a PURL as noted above. Surveys: I can implement online surveys that provide robust analytical data, or assemble a team of telemarketers to gather the information you need from customers or prospects. Integration with Sales Data: I will work closely with your Sales team to develop clear connections between my marketing activities and your bottom line. I am highly proficient with Salesforce.com. Call me at 717-368-5143 to set a convenient time to meet and discuss your needs, or email VogelMarketing@verizon.net.
		Copyright © 2009 Vogel Marketing Solutions LLC \| 255 Butler Avenue \| Suite 201-B \| Lancaster PA 17601 \| 717-368-5143 VogelMarketing@verizon.net \| www.VogelMarketing.net

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A Business-Minded Approach to Marketing

John Wanamaker reportedly once said "Half of my advertising dollars are wasted. I just don't know which half."

Marketing is both an art and a science.

Although my background (more than twenty years ago) was in creative services, I quickly became fascinated with the science of marketing – helping ensure that my decisions were based on a bottom-line approach, rather than creativity just for creativity’s sake. I will be a steward of your funds, and do all I can to help you attain the maximum return on your marketing investment.

Today’s technology allows you to more carefully measure the return on your marketing investment. Some of the actions I may take to help you quantify response to your marketing communications include:

Email Marketing: Learn more about the email tracking and analysis tools I can offer with one of the industry’s most powerful email marketing systems: Listrak.
CURLs and PURLs: customized URLs and personalized URLs.
Variable Data Printing: make the most of direct mail with personailized and highly-relevant correspondences -- which can push the recipient to a PURL as noted above.
Surveys: I can implement online surveys that provide robust analytical data, or assemble a team of telemarketers to gather the information you need from customers or prospects.
Integration with Sales Data: I will work closely with your Sales team to develop clear connections between my marketing activities and your bottom line. I am highly proficient with Salesforce.com.

Call me at 717-368-5143 to set a convenient time to meet and discuss your needs, or email VogelMarketing@verizon.net.