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E-Newsletter Services
A well-designed and rigorously implemented e-newsletter program will help you maintain top-of-mind awareness among key audiences. The benefits of an e-newsletter include:
- Cost-effectiveness: a fraction of the cost of a conventionally-printed and mailed paper newsletter (Learn more about the ROI of email marketing >>)
- Customization: send targeted issues addressing the various interests of your audiences
- Ease of testing: segment your list and try different subject lines, graphics, topics and offers
- Results measurement: accurately monitor HOW many read your newsletter, WHO clicked through, WHAT they read and WHEN they read it (Learn more about my email tracking and analysis services >>)
- Relationship management: an easy way to stay in front of your audiences
With an e-newsletter service from Vogel Marketing Solutions you’ll receive:
- Design/programming: your e-newsletter template will tie in with your current marketing campaigns and branding.
- Copywriting: I can create all newsletter content, or you can provide me with all copy.
- Links management: your visitors can be driven back to your site or sales team with properly planned links.
- List management: including list segmentation, subscribe/unsubscribe, bounce management, CAN-SPAM compliance, and more. (Learn more about the benefits of an e-newsletter program from Vogel Marketing Solutions >>.)
- Sales support: leads can be fed straight to your sales team based on geography or other parameters, and help change suspects to prospects.
- Surveys: use your e-newsletter recipients as a focus group for new product development, customer relationship management, and more. Read about "Did They Buy?" surveys >>
You’ll receive regular reports on all activity:
- Subscribed and unsubscribed
- Issues delivered, and bounced back
- Number opened, read and clicked-through
- Email addresses of those who clicked through
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