Email Campaign Strategy
Vogel Marketing Solutions will develop a detailed strategic plan for your email marketing efforts, integrating on- and off-line activities. I’ll isolate the messaging and timing that will lead to superior email campaign performance, and create systems to automatically build emails that are highly personalized and highly relevant to the recipient.
My email campaign strategic planning services include:
- Database Management: I’ll analyze your current house lists and make recommendations for updating, appending, segmentation and more. Learn more about my List Building and Database Management Services >>
- Creative Strategy: keeping a keen eye toward your branding, I’ll develop email templates, image libraries and content collections that are not only powerful, but help ensure deliverability and readability. I’ll lay out the plans for multivariate testing of subject lines, images, offers, copy, landing pages and more. I’ll help you analyze your campaign stats, and make recommendations on changes to your email creative and content.
- Event Triggers: I’ll work closely with your sales leaders to identify the actions that move a suspect or prospect to a lead. I’ll also help create an annual email calendar that details which emails are sent on what date and time of day.
- Measuring and Reporting: I utilize one of the most robust email marketing systems in the world: Listrak. You’ll have 24/7 access to up-to-date reports on all key measures (unsubscribes, opens, reads, click throughs, landing pages, geo tracking, and much more.) Learn more about my Email Tracking & Analytics Services >>
- Deliverability and CAN-SPAM Compliancy Planning: the number one concern of email marketers is deliverability. I’ll work closely with you to ensure that the highest possible percentages of emails are delivered and clicked-through, and that you also avoid “blacklisting” through careful adherence to the latest CAN-SPAM regulations. Learn more about Vogel Marketing Solutions’ commitment to your Email Deliverability and CAN-SPAM Compliancy >>
Here is additional information on Email Marketing that you should find useful:
E-mail relevancy >>
How Reputation Impacts Deliverability >>
Email List Building & Maintenance >> |
