Home
Why Choose Us?
Email Marketing Services
Free Marketing E-Newsletter
Contact Mark Vogel
Site Map
Privacy Policy
|
|
Landing Page Checklist
With all the effort spent on driving prospects to your site, it does no good if they leave. Your “bounce rate” is the percentage of one-page visits—people who hit a landing page and immediately left without clicking through to another page. Here is a checklist to use when reviewing your landing pages to ensure the first impression is the best impression.
- What is the single most important thing you want them to do upon seeing that page? Is it request a catalog? Download a white paper? Register for a webinar? Ask for a price quote? Whatever it is, it must be abundantly clear and not diluted by other messages.
- Be certain that visitors don’t have to search for “Contact Us.” It should appear in multiple places on every page throughout your site.
- Make sure your design and functionality is consistent from one page to the next. And test your links frequently!
- Are your products clearly displayed? If you have multiple products, you should offer a quick and easy way to choose the product they’re looking for. Don’t make them hunt!
- Think like your customers. What questions would they want answered quickly? Delivery time? Shipping costs? Warranties? Case histories or testimonials? Whatever it is, provide links on the landing page.
- Have you compared your home page or landing page to your competitors’? Again, think like your customer and make yours more appealing. This includes readability, clear/professional photos, easy-to-use site navigation, etc. Plus, nothing can destroy credibility faster than typos or poorly-written text. Hire a professional copywriter, and ask multiple people to proofread every page before launching.
- Don’t forget to cross-sell other products/services on that landing page. The prospect might actually be interested in something you offer that is buried deep within the site.
- Remember that a web page is a visual medium. If possible, show your products in multiple high-resolution, professionally-photographed views. You might look into using 360-degree “iPix” style photography.
- Don’t leave your prospects guessing. Provide as much information about your products or services as possible. This includes CAD drawings, user endorsements, news releases, specifications, shipping instructions, warranties, checklist comparisons to your competitors, etc.
- Provide a “Print this page” button, especially for critical pages that contain vital product information. Remember, many users still like a hard copy!
|
