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  List Segmentation

While Database Marketing is a growing trend -- especially in this economy -- you'll need to look carefully at your data as it is stored now. Very few companies maintain accurate, up-to-date, detailed databases of customers (current and former), prospects and suspects.

My role will be to analyze your current lists, and develop extensive segmentations of each record. This goes way beyond name, address and phone number. Depending on your industry and environment, these segments could include:
  • Demographics
  • Psychographics
  • Buying history
  • Geography
  • Cross-selling opportunities
  • Lead owner (s)
  • Warranty details
  • Service intervals
  • Birthdays, holidays
Learn more about my Database Marketing services >>
Learn more about my List Updating and Appending services >>
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