Marketing Communications & Advertising Consulting

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Marketing Communications & Advertising Consulting Services

You can rely on my 30 years of B2B and B2C marcomm experience to help you create a powerful voice for your services and products. I can help you understand your customers' view of the world, and what matters to them. Together we'll create a consistent message using all the right tools -- including training your staff.

Even if you have an existing relationship with an advertising agency or design studio, Vogel Marketing Solutions can work side-by-side with them as a consultant to ensure you are aligning their actions with your business plan. I feel very strongly that creativity is a means to an end -- not an end in itself. A big splashy brochure may look good, but does it resonate with your audience? Have you spent too much on its development -- preventing you from freely distributing it to your entire target audience? A brochure that sits on a shelf does no good for anyone.

Are your direct marketing efforts fully segmented? A generic "one-size-fits-all" approach will be doomed to failure. Here are some segmentation tips >>

You can also sign up for my monthly e-newsletter with valuable marketing information you can use. I have created marketing communications tools for a wide variety of businesses, including construction, manufacturing, insurance, hotels, non-profits, food service, publishing, education, and much more.

Learn more about my background >>