Marketing in a Tough Economy

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Home Why Choose Us? Email Marketing Services Free Marketing E-Newsletter Contact Mark Vogel Site Map Privacy Policy		Marketing in a Tough Economy What are other companies doing? Follow the link below to listen to an excellent podcast from MarketingSherpa. Stefan Tornquist, Research Director from MarketingSherpa, talks about some of the profound shifts in spending that show up in a September 2008 survey of B-to-B and consumer marketers. Overall, 25 budgets are being cut for every spending plan getting a boost at larger companies – with the average decrease around 20%. Here are some other key points: 36% of companies plan to cut marketing staff However, 30% plan to INCREASE spending on outsourcing their marketing efforts 48% plan a reduction in traditional advertising (print, TV, radio) However, 31% plan an INCREASE in online marketing (email, SEO, pay-per-click) Aggressive companies – especially small- to mid-sized organizations – plan to use this as an opportunity to be heard while the larger companies pull back on their marketing efforts If you agree with the points above regarding outsourcing, online marketing, and being aggressive at this time, then call me at 717-368-5143, or email Mark Vogel now at VogelMarketing.net.
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Marketing in a Tough Economy

What are other companies doing? Follow the link below to listen to an excellent podcast from MarketingSherpa. Stefan Tornquist, Research Director from MarketingSherpa, talks about some of the profound shifts in spending that show up in a September 2008 survey of B-to-B and consumer marketers. Overall, 25 budgets are being cut for every spending plan getting a boost at larger companies – with the average decrease around 20%.

Here are some other key points:

36% of companies plan to cut marketing staff
However, 30% plan to INCREASE spending on outsourcing their marketing efforts
48% plan a reduction in traditional advertising (print, TV, radio)
However, 31% plan an INCREASE in online marketing (email, SEO, pay-per-click)
Aggressive companies – especially small- to mid-sized organizations – plan to use this as an opportunity to be heard while the larger companies pull back on their marketing efforts

If you agree with the points above regarding outsourcing, online marketing, and being aggressive at this time, then call me at 717-368-5143, or email Mark Vogel now at VogelMarketing.net.