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Marketing is a key business function that is best managed in-house. However, there are circumstances where it may make more sense to outsource rather than expand staff.  Important short-term projects may arise from time-to-time, requiring additional resources. You may be tempted to add staff, but consider the costs:

• Additional staff time to define the role, advertise the position, review resumes and interview candidates
• Costs for training, workspace, licenses and materials
• Ongoing costs for salary and benefits
• Higher salaries for higher experience, or lower results for lower experience
• Layoffs and separation packages in a slowdown

• Efficiency: a veteran marketer already brings the level of experience needed for certain roles, meaning you can start projects more quickly – helping avoid the weeks or months needed to find the right people, train them and provide the support they need to do their job. You won’t need to pass along costs to customers for long-term training, salary, benefits, workspace and more.
• Cost control: Outsourcing costs are variable, not fixed. It releases capital for other investment business activities, and helps avoid large expenditures when starting a new business or product line. Since an experienced marketer should be able to “hit the ground running” on a project, your actual out of pocket costs may be less than with a less-experienced, full-time in-house marketer.
• Business focus: many businesses are formed and managed by experts in their line of business – not necessarily marketers. This allows your staff to focus on what they do best – creating and delivering your products and services to customers.
• Reduced risk: a savvy marketer has seen it all, and can help steer you toward the decisions that will deliver the best ROI.