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Generating Leads Through Your Website
Let's assume you have a well-designed, easy-to-navigate website. Does it build a bridge between your sales team and your target audience? It's not enough to be "eye candy" -- it must give your audience a reason to give up their contact info. This allows you to put them in the pipeline for nurturing, qualifying, and closure. Here are just a few of the services Vogel Marketing Solutions will provide to turn your website into an effective lead generation tool:
- Rotating content: give visitors a reason to come back. This might include monthly white papers of interest within their industry, blogs, video podcasts of interviews with thought leaders, book reviews, time- or money-saving tips for their jobs, how-to guides, product samples, and so on. I can act as your copywriter, or can videotape interviews locally (with your company leaders) or nationally (at key trade events with industry "superstars"). And remember, don't give up this special content without asking for their name and email!
- Incentives: I can help create appropriate and ethical incentives for visitors to provide their info, including monthly drawings, tickets to industry events, coupons for savings on your products or services, logo-wear giveaways, and more.
- E-Newsletters: I can provide the resources you need to create compelling and targeted e-newsletters for your audiences. This can be one of the most cost-effective ways to stay in front of your audiences. Learn more about Vogel Marketing Solutions' e-newsletter services >>
- Custom landing pages: I will work with your web team to build short-term, custom landing pages that will help improve bounce rates and increase the percentage of visitors who give up their contact info. This includes pages based around a specific trade show, a response to a display ad (which helps you measure that ad's effectiveness), links from other sites, information related to a news release, and much more. Read my Landing Page Checklist >>
- Create easy-to-use forms: don't try to capture too much information at first -- simply ask for their name, company and email. You can always gather phone, titles, decision-making details, and so on, at a later date.
Vogel Marketing Solutions' internet marketing services include managing your site's analytics, which allows you to monitor WHAT pages your audience visits, WHERE they come from, WHEN they visit, and WHO they are.
Learn more about Database Marketing services from Vogel Marketing Solutions >> |
