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Email Marketing | Database Marketing | Marketing Communications & Advertising |
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What is Database Marketing? Database Marketing is a type of direct marketing that relies on developing detailed, up-to-date, and highly-segmented databases of your customers, prospects and suspects -- and then creating a marketing action plan based on their demographics, buying behaviors, and other key information that I extract through analysis. The result? The ability to send highly-relevant, personalized, one-to-one communications to your target audiences with greater frequency and measurability. This helps ensure your marketing efforts provide the greatest ROMI (return-on-marketing-investment) possible. Database Marketing involves an analysis of your house list(s). I'll segment, update and append the information, build out your database to help you reach more of your market, and through the use of "drip marketing" I'll help nurture those leads until they convert to an opportunity—and an opportunity converts to a sale. List Building and List Management Services >> Many companies do not maintain one master database of customers and prospects. Instead, this vital information exists on multiple hard drives, and in multiple formats. I'll help build a single, web-based platform that allows you to manage and segment your marketing communications more effectively—and measure the results. Vogel Marketing Solutions can help you communicate effectively and efficiently with every customer, prospect and suspect -- in a way that integrates both your online and offline marketing efforts and involves all areas of your organization. To learn more about how Database Marketing can help your organization, please call me at 717-368-5143, or email me now at VogelMarketing@verizon.net. |
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| Copyright © 2009 Vogel Marketing Solutions LLC | 255 Butler Avenue | Suite 201-B | Lancaster PA 17601 | 717-368-5143 VogelMarketing@verizon.net | www.VogelMarketing.net |