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||The right design and content are critical
We can provide the complete range of creative services to ensure successful email marketing campaigns.
- HTML Email Design: We will create the graphics for your email marketing campaigns that will be true to your brand and optimized for maximum opens and click rates. Although I am an award-winning graphic designer with extensive experience as a creative director, I design with your ROI in mind — NOT winning design awards. In fact, plain text-only emails perform best for some clients.
- Copywriting: We will help distill the message to its essence, and ensure the call-to-action is clear. We will create separate content for each segment of your target audiences to ensure relevance to their world.
- Subject Lines: the most important part of the creative. We will develop a library of subject lines for A/B or multivariate testing.
- Landing Page Development: it's critical that the landing page reflect the message of the email — rarely should the recipient be sent to the home page. We can create customized landing pages that are designed to convert a click into a sale.
- Offer Development: We can help you create relevant offers that will help drive desired actions, including whitepaper authoring, coupon creation, affiliate development and so on.