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Email marketing still provides the highest return-on-marketing-investment of all marketing channels. For every $1 spent, email marketing generates $38 in
ROI.
So, whether B2B or B2C, you need to ensure email marketing is part of your
mix, and that you are following best-practices in order to enjoy the highest
possible ROI.
According to Venturebeat.com's "State of Marketing Technology," email is the channel generating the highest ROI for marketers -- and has been every year for the past ten years.For every $1 spent, email marketing generates $38 in ROI.
Here are some tips to help you achieve email marketing success in 2018:
Before we get into topics such as subject lines, content, and so on, here are some tips to ensure you are making the most of your existing list, growing it organically, and engaging in best-practice list management techniques.
Practice Good List Hygiene:
Maximize Opt-Ins:
Get Into the In-Box:
Be Relevant:
Here are some tips to help ensure your recipients read and click through your emails:
This is no longer an option – it’s a requirement. Here are some tips:
I can help your business run an effective, professional and profitable email marketing strategy. Call me at 717-368-5143 or email Mark@VogelMarketing.net.
Mark Vogel
Sign up to receive useful tips on one-on-one marketing AND receive a free Excel email marketing ROI "calculator." I never share or rent my liist, and you can unsubscribe at any time with one click.